As of January 2023, there were more than 1.12 billion websites out there in the World… that’s a lot of websites.
Here’s the good news: yours doesn’t have to be 100% different from the rest. All you need to focus on is creating something that’s easy to navigate, aesthetically pleasing, and serves your people extremely well.
If you need some pointers on how to do that, you’ve come to the right place! See below for my top three website design ideas that I’m loving right now.
1. Landing Pages for Gathering Emails
Of course, you want your website to love on your people the way you do. But—from a business standpoint—what’s the main reason for your site? To get you closer to interested customers; to build your brand.
Not everyone will schedule a complimentary discovery call with you, but you can’t let them walk away for nothing!
That’s why I love gathering emails so much. It gets you in the door with new site visitors and offers you the chance to bring them into your community.
Landing pages are a great tool for gathering emails!
Just create a “freebie” that you’re willing to offer in exchange for their email, then serve it up on a beautiful landing page. If you need a visual of what I’m talking about, check out our Digi Downloads landing page—we offer a free guide in exchange for a person’s name and email. It’s that simple!
2. Color Psychology
Put yourself in your site visitor’s shoes. When you check out a new website, what’s the first thing you notice about it? Odds are, it’s the color.
Our eyes and brains naturally register color to an emotion—pick the right color and they’ll understand your brand immediately. Pick the wrong color and you’ll leave them confused. This is a phenomenon known as “color psychology”.
Since we’re talking about website design ideas, you should take some time to consider the color psychology behind your site. What emotions are you wanting to convey? Which colors align with that?
For example, we at Cherry Picked Web Co are all about loving on others, which is why our site is layered with “comfy colors” to make you feel right at home.
3. Minimalism
A strong website ALWAYS lets its content do the talking. You want to set your web design up in a way that the copy, videos, and graphics stand out; that way they’ll grab the attention of the visitor.
That’s why minimalism is such a hot trend for website design ideas right now. It’s the focus on “decluttering” the elements of your website design—like color, space, and length—to make your content stand out.
All of the best sites are doing this! My team and I will help you find the right balance between “too much” and “not enough” when we design your site.
Use These Website Design Ideas on Your Site
There you have it—three website design ideas that you can take to the bank… er, your website.